Exciting changes are on the horizon for the NSSA and NSCA!
After months of collaboration with a leading sports marketing agency, a cross-organizational team is proud to unveil a bold new visual identity for both organizations — including striking new logos and an upgraded digital experience that reintroduces the thrill of clay target sports to the world.
The revamped website user experience is designed to welcome newcomers who are curious about the games and eager to get involved, while still delivering the stats, standings, and resources members rely on. It’s a bridge between tradition and tomorrow—built for both first-time visitors and lifelong shooters.
While the full website experience rolls out in the coming months, today we’re thrilled to reveal our new logos — the first wave of transformation you’ll begin seeing across social media.
In 2026, this fresh branding will extend to official apparel, achievement patches and certificates, and signage across the National Headquarters and National Shooting Complex.
Why This Matters
It’s been decades since our logos have been refreshed. These new designs are more than just modern — they’re meaningful. They honor our history while reflecting the energy and momentum of today’s clay target community. For current members, they represent a bold new flag to fly. For future members, they signal that something dynamic is happening here — and they’re invited.
The Story Behind the NSSA Logo
Twin Houses, Timeless Challenge: The iconic high and low house targets immediately connect us to the skeet fields we know and love. The motion trails bring the clays to life, highlighting the speed, skill, and split-second decisions that define the sport.
10 Stars, One Community: Representing the 9 zones and member countries, plus headquarters in San Antonio, Texas — this is a symbol of our unified global family.
Red, White and Blue: Proudly echoing the colors of the American flag, our palette reflects both heritage and patriotism.
Four Gauges, Four Stripes: The varying-weight stripes salute the 12, 20, 28, and .410 gauges — each with its own legacy and challenge in the sport of skeet.
Custom “Clay Pigeon” Font: A font that’s all our own was designed to highlight the speed associated with our sports and the personality of our brand.
The Story Behind the NSCA Logo
Incoming Clay, Instant Reaction: The centerpiece is a fast-incoming target—symbolizing both the thrill of the sport and the focus it demands.
5 Stars, 5 Regions: Each star represents one of the five NSCA regions across the U.S.
Red, White and Blue: The national colors connect us to our roots, our country, and the pride we carry into competition.
Four Tails, Four Gauges: The trailing motion arcs represent 12, 20, 28, and .410—capturing their diversity and dynamism in every shot.
Custom “Clay Pigeon” Font: Designed to reflect the motion, speed, and dynamism of our sport, the logo’s distinct font helps our brand stand out.
This new identity marks a thrilling next chapter for both organizations — an invitation to grow, evolve, and welcome the next generation of shooters. We’re proud of where we’ve been, and even more excited about where we’re going.
Join us in celebrating the future of clay target sports. It’s time to aim higher!
